00097《外贸英语写作》串讲资料7-1

第五讲  国际经贸中常用的商务英语应用文

一、复习建议

本章在历年考试中，处于相当重要的地位，商务英语应用文往往出现在考试的最后一个部分，分值占总分的25%，要求根据题目的要求，写出130-150words应用文，建议全面掌握，重点复习。

二、本节重点知识点

1、友好社交信(Goodwill and Social Letters)

2、日常办公信件(Office Routine Letters)

3、就业写作(Employment Writing)

4、推销信(Sales Letters)

三、知识点讲授

注：对一些重要程度较高的知识点用★标注

（一）友好社交信(Goodwill and Social Letters)

友好社交信件的写作，包括有五大类：祝贺信、感谢信、慰问/吊唁信、邀请信和节日问候信。重点掌握前四类，要求学生能够根据场合不同，运用所学知识写出相关的友好社交信件。同学们要记住，虽然这些信件不直接涉及具体的业务，但它们能够传递和增进企业或个人之间的友好情谊，有助于树立良好的企业形象，促进业务发展。

1、祝贺信（Congratulatory Letters）

祝贺客户就任总经理；祝贺业务伙伴晋升出口部经理；祝贺朋友晋职；祝贺某人获得荣誉等。

祝贺信一般只有两三段:

1）表达得知消息的高兴心情，常用的词语：

? I was delighted to hear that…

? I was very pleased to learn that…

2）表达祝贺之意常用词句：

? I would like to extend my warmest congratulations to you…

? Please accept our heartfelt congratulations on your…

3）对未来表示祝愿和期望：

? I wish you every success in your future career.

? Best wishes/Kind regards for your continued success.

祝贺信常用句型：

1）Congratulations on your latest promotion. I know that you will make good in your new job because you thrive on responsibility.

    恭喜你最近晋升。我相信你一定能胜任新的职务，因为你是担子越重越干得出色。

2）It means more work, more fun, more pay. Good luck to you.

    这意味着工作越多，快乐越多，工资越多。祝你好运不断。

3）I congratulate you on your enterprises, and hope you will succeed in trade.

   祝你大展宏图，生意兴隆。

4）Please accept my heartiest congratulations on…

   请接受我对你……的衷心祝愿。

5）Allow me to congratulate you to on thus great success.

   恭喜你的成功。

6）What exciting news!

真是天大的喜讯！

7）I was delighted to hear the news.

我闻讯十分欣喜。

8）Hearty congratulation and all good wishes on this milestone in your life.

你走过了一段不凡的路程，在此表示祝贺。

9）May every happiness be yours on this Wedding Day.

值此婚礼佳际，祝你幸福。

10）Let me offer you my sincerest congratulations upon the arrival of your son.

衷心地祝贺你喜得贵子。

11）Our best wishes and warmest regards.

衷心祝您幸福愉快。

2、感谢信(Letters of Appreciation)

感谢在出差地受到的照顾; 感谢在出差地有机会与对方会面; 为在家里招待自己而感谢; 感谢介绍业务关系等

  感谢信一般三段：

 1）表达感谢之情:

u  I am writing to thank you for…

u  Thank you very much for…

u  Please accept my sincere appreciation for…

2）谈及具体事情带给你的感受（对方的款待、帮助等）

u  I enjoyed the short stay at your home which is both delightful and memorable.

u  The clock you presented to me will serve as a daily reminder of your hospitality during our stay, as well as of the friendship between us.

3）向对方表达良好祝愿或对未来表示期望回报的意思

u  I look forward to the chance to reciprocate your kindness when you come to Beijing next time.

u  I look forward to meeting you again.

  感谢信常用的句型：

1)      I shall always appreciate the assistance you gave.

你的帮助，我终生不忘。

2)      Please accept our warmest thanks for what you’ve done for us.

对您为我们所做的一切表示非常的感谢。

3)      I’m deeply grateful to you for your favor.

衷心感谢你的帮助。

4)      We can never thank you enough for your kindness.

你对我们太好了，我们无法报答你。

5)      Your kindness in our time of need will never be forgotten.

我们永远不会忘记你在我们困难的时刻所给予我们的帮助。

6)      I don’t have to tell you that I’m sincerely grateful for…

衷心地感谢您为……

7)      This is to thank you for your wonderful hospitality and to tell you how much we enjoyed seeing you again.

感谢您的盛情款待。再次见到您我们很开心。

8)      I find an ordinary “thank you” entirely inadequate to tell you how grateful I am for your wonderful present.

我恐怕说一句平淡的“谢谢”完全不足以表达我对你赠送的精彩礼品之意。

3、慰问信(Letters of Sympathy)

对他人因事故受伤表示慰问；慰问生病的客户；对商业伙伴的灾难损失表示慰问等。这种信一般都比较简短，但表达的感情必须真挚。

  慰问信一般分三段：

1）对收信人的不幸表示同情和关切

We were very sorry to learn of…

I was deeply distressed to hear of…

I was deeply concerned when I learned that…

2）祝愿对方造人恢复健康或脱离困难，

We are all praying for your quick and complete recovery.

I wish you a complete and speedy recovery.

3）如果有必要，可主动提出帮助

Please feel free to contract me if I can be of some help.

If there is anything I can do to help you, please let me know.

慰问信常用的句型：

1)      I pray that love, joy and peace will gently heal your wounds of grief pain and separation.

但愿今后的爱、欢乐和平安能够慢慢治愈你痛苦和分离的创伤。

2)      I wish I could express in words the fact that I am aching with you during your time of pain.

你在经受疼痛的时候，我的心也在痛。我真希望你能感觉到我的关切。

3)      I’d like to send you my best wishes for your quick return to good health.

最衷心地祝愿您早日康复。

4)      How are the wounds of your brother? I wish he would get well soon.

令兄伤势怎么样？望早日康复。

5)      If I can be of any service to you, let me know at once.

只要有事需要我办，尽管开口。

4、邀请信（Letters of Invitation）★

邀请他人参加公司晚宴; 邀请参加酒宴等

主要结构及内容如下：

邀请信：

1）说明邀请对方参加的活动以及举行这种活动的目的。

2）说明活动的安排细节：时间、地点等。

3）如果对时间要求得比较严的话，说明要求参加者到达的具体时间以及活动结束的时间。

4）如有必要，请对方在某个确定时间之前确认能否应邀。

【例题?应用文】写一封邀请信，邀请你的朋友到你家参加一个便宴。

【答案】

Dear Miss Smith,

     My brother Peter will be staying with us for a few days during the Christmas holiday and my wife and I have planned a family dinner for him next Saturday evening at seven o’clock so that he can meet some of our friends. We should be delighted if you could join us. I hope you will let me know that you can come.

                                                      Yours,

                                                            Lee

邀请信的答复：

1）  接受邀请的信：

①   感谢对方的邀请并表示愉快接受。

②   确认参加活动的时间和地点，以免有误。

Dear Mr. Lee,

 Thank you for your kind invitation to the dinner you and Mrs. Lee are giving next Saturday for your brother. I shall be very happy indeed to come, and look forward with pleasure to meeting your brother.

                                                  Yours sincerely

                                                             Smith

2）  谢绝要求的信：

①应首先感谢对方的邀请并对不能应邀表示遗憾。

③   简单陈述不能应邀的理由（不必很具体）。

④   向邀请人致以问候。

Dear Mr. Lee,

 I am so sorry that I cannot come to the dinner you and Mrs. Lee are giving next Saturday for your brother because of a previous engagement that evening.

 I do appreciate your asking me and hope that I will have the opportunity to meet your brother on some other occasion in the near future.

                                                    Yours sincerely

                                                               Smith

3）请柬：（内容必须简短、全面，邀请者用第三人称）

①   写出邀请者和被邀请者的姓名全名，包括性别、称呼。

②   表达邀请。

③   活动的形式。

④   时间。

⑤   地点。

⑥ 说明。包括举办活动的目的、要求对方答复、对服装的要求、附带说明等。